Plomerama is a Construrama affiliate with four strategic locations in Monterrey, operating physical branches and e commerce channels. The company manages a complex industrial catalog with more than 15,000 SKUs across plumbing, construction, and specialized materials.

As digital demand increased, inbound inquiries multiplied across Shopify, WooCommerce, and messaging channels. Most inquiries were repetitive and operational in nature, creating friction in sales execution rather than demand generation.

The Challenge: Inventory Scale Creating Commercial Friction

Before automation, every inbound lead required human intervention.

Sales representatives manually identified products, confirmed availability, answered specifications, and shared pricing.

Internal tracking showed that approximately 60 to 70 percent of inbound digital inquiries were limited to basic product discovery and availability confirmation.

Average response times during peak hours ranged between 20 and 40 minutes, and many high intent buyers dropped before receiving a complete answer or checkout link.

The challenge was execution at scale, not catalog size.

The Followfy Agentic Ecosystem

Followfy implemented an agentic sales infrastructure designed to handle inventory complexity and execute transactions without human dependency.

The system was built to ensure every interaction resulted in either an autonomous sale or a fully contextualized handoff to a human seller.

Autonomous Profiling and Product Intelligence Agent

A specialized product agent was deployed to operate across the full 15,000 SKU catalog.

When a lead initiates a conversation, the agent identifies the correct product based on use case, specifications, and constraints.

Product identification and basic qualification now occur in seconds instead of manual back and forth conversations.

In parallel, the agent captures delivery location, urgency, and quotation requirements before any human involvement.

Omnichannel Transactional Integration

For products available through digital channels, the agent generates direct checkout links for Shopify and WooCommerce.

Measured after deployment, approximately 45 to 55 percent of qualified digital inquiries were resolved through autonomous checkout without sales intervention.

This reduced the average path from inquiry to purchase by approximately 50 percent for standard catalog items.

Agent to Human Strategic Handoff

For technical, bulk, or branch specific products, the system routes leads to a sales representative with full context.

Sales teams now receive pre identified products, alternatives discussed, and logistical requirements.

As a result, sales representatives spend significantly less time on discovery and more time closing complex orders.

Observed Operational Outcomes

Within the first operational period, Plomerama observed measurable execution level changes.

Inbound lead response time was reduced from 20 to 40 minutes to under 2 minutes for catalog related inquiries.

Sales teams reduced time spent answering basic inventory questions by an estimated 12 to 16 hours per week.

Autonomous product profiling was applied to 100 percent of inbound digital leads.

Management gained structured visibility into top requested SKUs, regional demand by branch, and online conversion behavior.

“Our catalog stopped being a bottleneck. Customers either buy immediately or arrive to our team already qualified.”
Rodolfo Arteaga, Plomerama CEO